For Disney’s Princess dollhouses, I was responsible for bringing the full brand experience to life, from packaging layout and story development to photography art direction and final presentation. Working closely with the Disney Princess style guidelines, I crafted the color themes, visual cues, and narrative elements that shaped the overall look and feel of each dollhouse. I was also on-site in the photography studio to guide the creative direction, ensuring every shot captured the magic and personality of the princesses. Alongside the creative work, I oversaw all safety and regulatory requirements for children’s products, delivering a complete, cohesive, and fully compliant packaging experience from concept to final production.
