Winner of the 2006 GIA Packaging Award The Gourmet Retailer Specialty Food Magazine.
For the creation and design themes, of Dr Kracker's kids crackers product line.
"Innovative healthy kids packaging, that will appeal to parents and child"
"Innovative healthy kids packaging, that will appeal to parents and child"
The food packaging machinery for this line was a bit tricky. A three-part assembly, making the logo an independent label, helped to place the flavor label as a sealing agent for food safety. This approach worked seamlessly with the vertical form fill and horizontal seal food packaging machinery put in place The design gave each flavor its own identity while remaining apart of a broader brand identity. The print process was CMYK with food-safe inks and a UV coat.
Working closely with Canadian Flexible Paper Film & Foil Printing food-safe printers. We found the solution in an eco-friendly flexible film that worked seamlessly with the horizontal form fill food packaging machinery, in place. The design gave each flavor its own identity while remaining apart of a broader brand identity. The print process was an 8 plate pass with food-safe inks
The case pack was a roll end tray with a locking cover case pack. The versatilely, of this case pack, would give the retailer the ability to display the packaged crackers in the case pack, or the crackers could be un-packed to a shelf facing. This was a cost-effective way for Doctor Kracker to cover two aspects of the retail industry without the exorbitant cost of multiple case packings.
Case Packaging; MOB Box
Programs Used:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint
